The Business of Football

Cristiano Ronaldo may not have paid back his transfer fee and contract in shirt sales at Juventus (it just doesn’t work like that anymore, folks) but the fact that Serie A have made the following announcement this morning suggests that the league federation probably owe Juventus a few cappuccinos.

TIM renew Serie A sponsorship deal just weeks after global superstar makes Serie A very cool again

That’s right, if Serie A needed a final closer on TIM in their attempts to nail down another three years of sponsorship then Juventus dinked one in over the top, took it round the keeper, stopped it on the line and then let Serie A try and miss it from there.

And, of course, they didn’t miss.

The deal is worth €15m a year which, to me and maybe I am very naive, sounds like not very much a year at all. But maybe I am very naive.

Anyway, well done Cristiano. You can claim that as your first assist in Italy.

Serie A to take non-payers to court

Serie A, wind in their sails and all that, are taking the MP & Silva agency to court over unpaid rights fees totalling nearly €38 million (US$44.4 million), according to a report from SportBusiness.

Lega Serie A have also suggested to all their pals that they do not pay the UK-based agency any more money either. Seriously, of all the countries I wouldn’t mess around with when it comes to money, Italy is in the top one.

DAZN continue to tear it up

I might not know how to pronounce their company name, but these guys are getting absolutely everywhere right now. DAZN have added both Ligue 1 (France) and La Liga (Spain) to their offering in Spain.

They’ve nabbed it from the now-defunct Fox Sports Italia and will also be showing the African Cup of Nations, the Copa Libertadores (South America) and England’s EFL League Cup. Well, you can’t have all the best tournaments.

Arsenal announce a new partner

I don’t think you can have too many football club partners nowadays and hats off to Arsenal for being the first club I’ve seen announce a ‘data partner’.

It doesn’t sound like the most exciting for partnerships, granted.

Acronis are the data and cloud back-up specialists in question and, between you and I, I reckon they might even be able to provide a back-up of the 2005 Petr Cech that Arsenal hoped still existed when they believed they had finally signed a world-class goalkeeper.